Your ‘To Do’ List – eLead Generator
Thank you for your new purchase of one of our dynamic eMarketing products!
And welcome to the Smart Club Marketing family. You are about to learn the “magic” of Internetmarketing.
But first there are several things we need you to do so we can help you achieve your goals.
We have separated these things into the four steps below. You will still get our emails throughout the next few days to remind you of all the steps.
Ready?
Step 1
The first thing you will do is to enroll in the Autoresponder program. We use KickStartCart because of the many functionalities of the program.
You can enroll here: http://www.ourfavoritecart.com
You will see a video with exactly HOW to enroll. If you feel you don’t need the video, just click the button at the bottom of the page to begin the enrollment process.
After you enroll, please email us your username and password.
P.S. KickStartCart requires you to change your password every month. So, when you create your password here’s how to do it:
- Start with your club name (or a shortened version of it) all in lowercase letters.
- Then end with the month and the year (2 digits each).
So if I was going to create a password for Smart Club Marketing, and it is March 2009, I would select for my password: smartclub0309
Step 2
Pick the eBook you would like to promote and the template you would like for your squeeze page.
The squeeze page is the page where the person who picked your guerrilla marketing materials will go to on the internet. They will type in their name and email to get the free eBook.
The eBook you are promoting and the template choice is what you are picking today.
Just go to this URL and make your selection: www.smartclubmarketing.com/eleadtemplate
Step 3
Get together with your team and brainstorm a URL or domain name for your eBook.
You are NOT going to sign up for this name. Your only job is to come up with clever names,
For example: LoseWeightTN.com or IHateDiets.com
You will want to keep these relatively short because this name needs to fit on all the guerrilla marketing pieces (like the tear and take). So try to keep your choices to 20 characters or less.
Once you make your list, narrow it down to three, putting them in descending order of the one you like most to the one you like least. (Keep the rest of your list incase your first three choices are not available).
Once you have this list, send us an email with your top 3 choices.
Have fun brainstorming.
Step 4
As you know, the goal of the eLead Generator is to ultimately drive more prospects to your club.
Once an individual has opted in for your eBook they will be receiving 52 tips over the weeks and months that follow.
Approximately every 4 tips a small “action offer” will be placed at the bottom of the tip that somehow directs the person back to your club.
This might be something as simple as directing them to a link for a guest pass or inviting them to a class or even something as simple as a link back to your website.
In total there will be 12 “action offers.”
What we need from you are the offers so we can add them to your auto responders.
Please provide us with a list in chronological order (1-12) with the exact wording and/or links that you would like added.
Send everything to us in an email.
That’s it, you’re done! Now just wait for our email telling you when we’re all done with your project.