Attention Health Club Operators:

"Discover Why Closely Guarded Secrets
of the Top Internet Gurus Will Increase
Your Fitness Club Traffic and Sales . . .
While Out-Smarting Your Competition as
They Scratch Their Heads in Wonderment"

Unlock the power of Internet Marketing and drive more prospects
through your club doors with this new break-through course with
industry expert Casey Conrad and Internet expert Linda Allen.

Dear Club Operator,

Are you frustrated with the ineffectiveness of traditional health club marketing?

Are you scared about the increase in competition that is not being matched by an increase in new exercisers?

Are creeping expenses nibbling away at your bottom line?

. . . you are not alone.

In speaking with hundreds of club owners around the world, some unnerving patterns are emerging.

• Clubs aren’t getting the response rate from marketing and advertising that they once enjoyed.
• Increased competition is eating away at both their guest traffic and membership base
• And operating expenses are slowly but surely escalating
• Clubs are losing profitability and closing in record numbers

All of this is creating a scary but not so perfect storm.

You may be one of the fortunate few who aren’t experiencing these problems, but if you don’t fall into that elite category you may want to remind yourself of the definition of insanity: Keep doing the same thing yet expecting different results.

I can relate . . .

Hi, I'm Casey Conrad. I have been in the fitness industry for 25 years. I founded and was the president of an international chain of weight loss centers. I was personally responsible for creating the marketing strategies to help our operators drive new prospects and memberships.

I have watched marketing effectiveness decline, and have heard the cries for help from operators all over the world. I knew thereI had to be a new, better approach, but what?

The Accident I’m Happy About

Quite by accident while attending a seminar on how to market my books I was introduced to a group of people that would forever change the way I approach marketing.

That group is an industry of Internet marketing gurus.

As someone who has been a club consultant, who has spoken in 17 countries, and the creator of over 20 sales and marketing books, audios and videos, I pride myself on being pretty marketing savvy. Let my rephrase that. I prided myself. (past tense)

As I write this, I can tell you I was humbled by what I didn’t know about Internet marketing.

And I was embarrassed at how the health club industry (myself included) has failed to use Internet marketing tools . . . the very tools that I now know ARE the wave of the future.

So, I had a choice . . .

I could run back to my world and pretend my eyes hadn’t been opened, stay in my comfort zone, using the same old ads, direct mail pieces, and referral campaigns

...OR I could step up to the plate, be uncomfortable and start learning a new set of skills. 

As those two choices ran through my mind, one quote from Jay Abraham, my mentor in direct mail marketing, kept running through my head like a freight train:

I chose to step up to the plate.

Since then I've spent months working with the technology and finding ways to bring these tools to the health club industry. To best do this, I have partnered with one of the industry’s finest Internet gurus to bring this information to you.

Here’s what I’ve discovered about Internet marketing:

• You can attract a much wider prospect base with simple inexpensive Internet marketing tools
• You can build an incredibly powerful database at no or low cost
• You can easily create lists that target niche markets within your business
• You can market to those databases with a click of a button – that doesn’t rely on a salesperson making a follow-up phone call
• You can instantly reach your target markets with your marketing efforts without the frustration, time delays, and expenses that are present with traditional advertising
• Your customer acquisition cost can be dramatically reduced, resulting in greater profits for you

You can do all this and much more by learning some simple but powerful tools.

We’re going to teach you these tools in a 6 week course designed specifically for health club operators.

This is break-through material for the health club industry.

And if you’re a smart, pro-active operator, you’ll begin learning these internet tools and be on your way to revolutionizing your marketing and your business.

 

Here’s a glimpse of what you’re going to learn:

 

 

 

 

 

 

 

How Do You Access These Classes?

Via the internet, of course! Every single class is pre-recorded and available to you on the internet 24 hours a day, 7 days a week. If you want to, listen in at 2 a.m. Go for it! That's the beauty of the internet.

In fact, we've developed an entire area called "The Classroom" which houses not only the recordings but the workbooks, the special reports, the "click-by-clicks", the bonus materials, etc. Everything is available to you in one easily accessible area with your password.

In addition to easy access, this system allows you to go at your own pace and relisten to any of the classes as many times as you'd like. And speaking of listening, we encourage you to include other key staff members and perhaps even your webmaster to go through the course. This team approach will help you maximize and integrate all that you will be learning. And a little accountability and support can't hurt, either.

 

Added Bonuses:

I am extremely confident that the investment we are asking you to make for this course is MORE than worth every single penny.

But, as you are going to learn, human beings like FREE STUFF.

Everyone wants to feel as if they are getting a great deal. You’re no different.

So, we are going to give you a bunch of bonuses to compel you to take this course.

 

 

 

 

 

 

This is over $1,000.00 worth of value.  All these bonuses come FREE with the course! 

 

So, I hope by now I have your attention. More importantly, your interest.

You’re probably wondering….. oh, boy….this sounds expensive. What’s it going to cost me?

Before I tell you that, let me just give you a perspective.

Since I've been introduced to internet marketing, I’ve personally invested over $20,000 in seminars, classes, and technology.

Linda Allen, our Internet guru, has spent more than 10 years and can’t even add up the amount of money she has spent in learning this stuff; she assures me it’s upwards of $100,000.

So, What is the Price?

But, because I believe that Internet marketing is the wave of the future and club operators MUST get on board NOW (or be left behind), we’ve priced this course at just $1297.

If that price scares or disturbs you, stop reading this now. . . You don’t “get it.”

If you need help justifying this, let me be of assistance.  

As an industry the average value of a membership is around $700 annually. 

So, you basically need to sell 2 memberships in order for this course to play for itself.  Heck, even if you sell memberships for less, perhaps it’s 3 or even 4 sales. 

My question to you is this: if you are losing just one sale a month because you aren’t reaching enough prospects with your current marketing, wouldn’t it be worth spending $1297 now to save thousands of dollars in lost future sales? 

Sounds like a heck of a deal to me!

Yea, yea, yea, I know the nay-sayers will argue “there are other costs involved, the computer, the website.”

If you are this type of person, with this short sightedness, please don’t enroll. We don’t want any whiners in this course.

 

Let me be clear. We will make this simple, but it will not miraculously happen without your attention and effort. Just as if I asked you to learn a new musical instrument, there’s a learning curve.

But I can assure you when you implement what we are going to teach you, you will be making the beautiful sound of money dropping in your cash register.

If that wasn’t enough, let’s add up the bonuses. The bonuses add up to more than $1,000.00!

So register NOW!

$1297

 

In good health,

Casey Conrad

P.S. When you register, you will get immediate access to all the recordings, all the course materials, and all the bonuses.